Can you guess which job this candidate applied for (this is taken from a real resume):

“Objective: to further develop digital imaging/data management skills in a challenging environment.”

Whatever you guessed is likely not it. He applied for an inside sales position. Anything mentioned in the objective about sales? No.

This is another real application for the same position:

“An experienced customer service representative with a commitment to safety seeking Professional position at ABC company to use effective communication skills to help maintain the quality reputation of customer service”. Ok, I must admit that this one made me laugh. She did not even bother to replace the “ABC” with the company name. Again, no mention of sales.

Nowadays you no longer need to put an objective on your resume. But, an objective that focuses on your skills and abilities can enhance your resume. A good objective can make you stand out and help convince employers that you know what you want to do and that you have the skills needed for the job.

The objective

Is typically listed at the top of your resume, and is a statement of your employment goals. It is typically one or two sentences long. The most effective objective is one that is tailored to the job you are applying for. It states what kind of career you are seeking, and what skills and experiences you have that make you ideal for the job. Use the keywords from the job listing in your resume objective. Make sure to not only focus on what you want in your career, but to also include how you will add value to the company.

Examples of objectives for an inside sales role:

“Energetic and enthusiastic go-getter, not afraid to make cold calls, ready to be part of a growing team of salespeople to lead XYZ into a bright and profitable future.”

OR

“Highly energetic Inside Sales Representative who consistently exceeds revenue goals. Exceptional interpersonal communication and leadership skills. Diligently follow-up with all leads to drive new business. Expertise in industry…”

A resume objective is especially useful when changing careers.

It is a good place to explain why you are qualified for the job, even if you do not have all the required experience. You can highlight the transferable skills and knowledge you bring to the new position, clarify how your former career has provided you with the skills you need in your new field, and for this job in particular.

The general template contains:

Looking to leverage my x years of experience in (customer service), or skills you have, to become an effective (account executive). For example:

“A highly motivated self-starter who is fully committed to proving herself in a new career. Looking to leverage strong communication skills combined with the proven ability to build robust relationships to quickly learn and grow in a sales career at Beta Alpha

This example shows that you understand that while you may not have the typical background, you recognize what is needed to succeed in this position. It is targeted specifically to the company you are applying to, and the job you are applying for.

Make sure you create a new, targeted objective for each position you apply for.

Customize your resume for each job you are applying for.

If you want to get the job, put the effort in!